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This web site designasuitcase.com states the following, "Imagine how great it would be if you could make your luggage stand out from the crowd! No more worrying about your suitcase getting lost in a sea of other suitcases that look exactly alike." We noticed that the webpage also stated " With Design a Suitcase, you can design your own custom luggage with logos or photos." It also said " You will never have to worry about having trouble locating your luggage again. For any questions about our photo luggage and logo luggage, contact us today." The header had DesignASuitcase as the highest ranking optimized keyword. It is followed by Design A Suitcase, Design Suitcase, and Custom suitcase which isn't as ranked as highly as DesignASuitcase. The next words designasuitcase.com used was Custom luggage. Personalized luggage was included but will not be understood by web crawlers.